Yokohama Tires

Welcome to Our World

At Yokohama, we have been dedicated to the advancement of tire design and development since day one of our founding in 1917.  We were the first Japanese tire manufacturer to be granted ISO9001 certification in recognition of a quality-assurance model-company in design, development, manufacture installation, and related services.  Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation.  Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd. Since expanding to the United States in 1969, we’ve been an industry leader in tire technology and innovation across the globe.

Driven by Our Guiding Principles

Mission:  To be an indispensable partner to our customers and a trusted brand in our communities through the efforts of the most engaged team in the industry.

Vision:  We care for our employees, customers, and communities. We’re aligned on a standard of excellence, which drives us to empower our people, build genuine relationships, deliver on commitments, and ultimately exceed our customers’ needs with unmatched value.

Values:  TEAM ORIENTED • TRUSTED • ACCOUNTABLE • ADAPTIVE • EMPOWERED • INCLUSIVE • INNOVATIVE • INSPIRED • PASSIONATE

Our Home for Technology and Innovation

We’re proud to own and operate two state-of-the-art manufacturing plants and a research & development center right here in America.  A big part of our 2,100 employee-strong workforce in the USA comes from our research and development center in Cornelius, North Carolina, and manufacturing plants in Salem, Virginia and West Point, Mississippi. Together, they produce millions of tires annually for both our consumer and commercial divisions.